The number one benefit of Information Communication Technology is that it empowers people to do what they want to do. It lets people be inventive. It lets people be industrious. It lets people learn things they didn't think they could learn before, and so in a sense it is all about prospective.
We at Pike Solutions believe that we know where the world should go. But unless we're in contact with our clientele, our replica of the world can diverge from reality. There's no auxiliary for innovation, by all means, but innovation is not an auxiliary for being in contact, preferentially.
We see our clientele as invited guests to a party, the master of ceremonies. It's our job, accustomed to make every important aspect of the client experience a little bit better.